What is Google+ Direct Connect and how it links to Google plus and search

Google Plus has been growing enarmously after it's launch rivaling the social network website facebook. Google+ pages provides access to interacting with customers, hangout, and new option called "Google+ Direct Connect. Now you might wondering what is Google+ Direct Connect!. It will be provided by Google "for websites that qualify and Direct Connect makes it easy for users to find your Google+ page from Google Search".

Google+ Direct Connect allows you quickly navigate to or find a Google+ page (and even allow you to add that page to your circles) when using Google Search. For example, if you searched for the query 'Techy Note' or 'Product Design Forum' you could be immediately taken to the Techy Note Google+ page, or the Product Design Forum Google+ page, and gives the option to add that page to your circles so that you can follow. Basically it allows linking Google plus pages and search.

Google is still experimenting with Google+ Direct Connect and it may not work for every Google+ page you might have created or seen.  Also some users of Google Plus won't have access to Direct Connect. Once Google finds it useful then it might be made available to wider audience.

A Google+ page's eligibility for Google+ Direct Connect is determined algorithmically. Algorithm is based on certain signals Google uses to help understand page's relevancy and popularity. In addition to this analysis, Google look for a link between your Google+ page and your website. If you want Google to associate search and Google+ Direct , connect your Google+ page and your website using the Google+ badge http://www.google.com/intl/en_uk/+1/button/